Are ‘Startups’ Less Sensitive than ‘Traditional’ Companies?
In the event of ongoing Nepal crisis ( 2015 Nepal Earthquake ), BSNL has offered free calls from India to Nepa l; and recent updates tell that even Airtel and Aircel have also followed suit and offer free calls for next some days. Other ‘traditional’ telecoms like Vodafone and Idea have also slashed their calling rates to Nepal substantially. Even Google opened up its people finding service for Nepal and Facebook introduced safety check ; which though of limited use due to technology reach, are still noble gestures. All such changes cost companies efforts and money; mostly without immediate commercial gains. In very contrasting terms with this episode, stands what we witnessed in Australia during Sydney hostage crisis last year (in 2014). Immediately after the terror attack, Uber had dramatically increased its fares for traveling in Sydney. Users cried foul on online forums and the company had to go on defensive. Uber clarified that the ...